Larry Conner Jr. | Life Insurance · Trusts · Community Funding
Life Insurance · Trusts & Wills · Community Funding

I Help Families Protect What They've Built — and Pass It On.

Most families have good intentions but no plan. No will. No life insurance. No trust. I help you put the right pieces in place — clearly, without pressure, and with a plan that fits your needs.

🛡️ Life Insurance
💳 Debt Action Plan
🏛️ Trusts & Wills
🤝 Business Charity Funding
📈 Tax-Free Retirement Planning
The Legacy Method
Three pillars — Trust, Insurance, Community — holding up Your Legacy Your Legacy Protected · Preserved · Built to last Trusts & Wills Assets pass to your family privately. No probate court. No delays. Life Insurance Covered at death or diagnosis. Living benefits pay while alive. Community Business funds a local charity. Zero cost. Every month. Remove any one — the whole structure is exposed
One free strategy call builds all three

Three Ways I Help You Build a Stronger Future

I'm an independent licensed insurance agent (licensed in Maryland & Pennsylvania) and legacy planning advisor. I help you get the right life insurance, connect you with licensed attorneys for trust and will preparation, and link your business to local charities — all in one relationship.

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Service 1
Trusts & Wills

A trust or will decides who gets what when you're gone. Without one, your family could spend months in court — and lose a portion of what you worked your whole life to build. I connect you with licensed estate planning attorneys who prepare these documents.

  • Revocable living trusts
  • Last will and testament
  • Power of attorney
  • Beneficiary designations

Trust and will preparation is provided by independent licensed attorneys. I serve as a referral resource and do not provide legal advice.

Learn how it works →
🛡️
Service 2
Life Insurance

Life insurance pays your family a lump sum if you die — replacing the income they depend on. The policies I offer include living benefits, meaning they can also pay out if you're diagnosed with a serious illness while you're still alive.

  • Term life insurance
  • Whole life & cash value policies
  • Living benefits — pay out at diagnosis, not just death
  • Final expense coverage
See all coverage options →
🤝
Service 3
Business Community Funding

I connect local businesses, churches, and nonprofits to a funding model where businesses automatically donate to a local charity every month — at zero out-of-pocket cost to the business.

  • Zero cost to your business
  • Charity of your choice receives monthly funding
  • Available to businesses, churches & nonprofits
  • Builds community reputation automatically
See how it works →

How We Work Together

Every client starts the same way — a free 30-minute call. No pressure, no sales pitch. Just a clear conversation about where you stand and what your options are.

1

Free Strategy Call

We talk about your family, your goals, and where the gaps are. 30 minutes. No obligation.

2

Clear Recommendations

I tell you exactly what I think you need — and what you don't. No upselling, no pressure.

3

We Get It Done

Whether it's a life insurance policy, a trust referral, or a charity connection — I walk you through every step.

4

You're Covered

Your family is protected. Your assets are planned. Your legacy is secure. I check in regularly.

What Happens to Your Family When You're Gone?

Without a trust or will, your family doesn't automatically get what you left them. They have to go through probate court — a public, slow, and expensive legal process. A trust bypasses all of that.

What is a Trust?
A trust is a legal entity that holds your assets. You are in control while you are alive, and it allows a successor trustee to manage and distribute your property exactly as you wish without going through the public, often costly, and time-consuming court process called probate.
What is a Will?
A will is a legal document that states your wishes after death — who gets your assets, who raises your children, and who handles your estate. Unlike a trust, a will goes through probate. Both documents serve different purposes and most families benefit from having both.
Without a Trust
Probate court
Public record · 9–18 months · Court fees taken out
With a Trust
Direct to your family
Private · Days not months · Full amount passes on
Without a Will
State decides everything
Who raises your kids, who gets your assets — decided by law, not you
With a Will
Your wishes, honored
You choose the guardian, the executor, and who receives what

Start with a Free Trust Consultation

I'll walk you through exactly what you need — a will, a trust, or both. We'll look at your assets, your family situation, and your goals. No cost, no pressure, no jargon.

Book Free Trust Consult
What we'll cover on your call
Do you need a trust, a will, or both?
What assets need to be protected?
Who should be the guardian for your children?
What does the process look like and what does it cost?
How does your life insurance connect to your trust?

Insurance That Protects Your Family Now — Not Just When You Die

Most people think life insurance only pays out when you die. The policies I offer include living benefits — meaning they can pay out if you're diagnosed with a serious illness, even while you're still alive. Your family doesn't have to wait for the worst to happen.

Most Popular

Term Life Insurance with Living Benefits

Affordable coverage for a set period — 10, 20, or 30 years. Pays your family a lump sum if you die. With living benefits, it can also pay out if you're diagnosed with cancer, a heart attack, or other critical illnesses.

Best for: Families who need maximum coverage at the lowest monthly cost. Premium varies based on age, health, and coverage amount — get a personalized quote on your free call.
Builds Cash Value

Whole Life Insurance

Permanent coverage that never expires. Part of your premium builds cash value you can borrow against — for emergencies, college, or supplemental retirement income — without touching your policy.

Best for: Families who want lifelong coverage plus a savings component that grows over time. Tax treatment of cash value depends on your individual situation — consult a tax advisor.
For Your Children

Juvenile Life Insurance (Million Dollar Baby)

Lock in a whole life policy for your child while they're young and healthy. Premiums are extremely low, coverage is guaranteed for life, and cash value accumulates over time — giving them a financial head start.

Best for: Parents who want to give their children a financial asset that grows with them from day one. Consult a tax advisor regarding the tax treatment of cash value in your situation.
Debt Strategy

Debt Action Plan (Whole Life)

Using a whole life policy, you can build a cash value account that acts as your own personal bank. You borrow against it to pay off high-interest debt, then repay yourself instead of a lender. It's a structured strategy to eliminate debt while building an asset at the same time.

Best for: Families carrying credit card debt, car loans, or student loans who want to get out of debt faster while simultaneously building wealth.
Final Expenses

Final Expense Insurance

Covers burial and funeral costs — typically $10,000–$25,000. Designed for seniors or those who want to make sure their passing doesn't become a financial burden for the family they leave behind.

Best for: Adults 50+ who want to cover end-of-life costs and protect their family from an unexpected bill.
Tax-Advantaged

Retirement Income Planning

Certain whole life policies grow tax-deferred and allow you to access cash value in retirement in ways that may reduce taxable income. This strategy uses the tax treatment provided under current IRS tax code — consult a tax advisor to understand how it applies to your situation.

Best for: Adults 30–55 who want a tax-free retirement income stream in addition to their 401k.
Not sure which coverage is right for you? That's exactly what the free call is for. I'll ask you a few questions about your family, your income, and your goals — and give you a clear recommendation. No obligation, no sales pressure. Book a free call →

Your Business Can Fund a Local Charity Every Month — at Zero Cost

I connect local businesses, churches, and nonprofits to a funding model where businesses automatically contribute to a charity of their choice every month — with no out-of-pocket cost to the business. Here's how it works:

1
Your business signs up
You choose which local nonprofit or charity you want to support.
2
Monthly contributions are made automatically
The funding comes through the program — not directly from your pocket.
3
Your charity receives recurring support
No fundraisers. No donation asks. Predictable monthly income for the cause you care about.
4
Your business builds community reputation
Automatically, every month, without events or campaigns.
Who This Is For
Local Businesses
Restaurant owners, retailers, service businesses — anyone who wants to give back to their community without writing a personal check.
Churches & Faith Communities
Build a recurring monthly income stream without hosting another fundraiser or sending another donation request to your congregation.
Nonprofits & Charities
Stop depending on grants and one-time donations. This model gives nonprofits a predictable monthly income from business partners in their community.
The program is nationwide. Business owners, church leaders, and nonprofits can participate regardless of location.
Larry Conner Jr.

I Spent 15 Years Protecting People's Property. Now I Help Protect Their Future.

I started my career managing security operations — leading teams that monitored and protected homes and businesses around the clock. I was good at it. But I kept noticing something: the families I helped protect their property had nothing in place to protect their financial future.

No will. No life insurance. No plan for what happens to their family if something changes. So I became licensed to help fix that.

Today I help working families get the right life insurance, set up trusts and wills, and connect businesses to community funding programs — all through honest conversations with no pressure.

01
I Tell You What You Need — Not What Makes Me the Most Money
I'm independent. I'm not tied to one insurance company, so I can find the right fit for your situation.
02
I Explain Everything in Plain English
No jargon. No fine print surprises. You'll understand exactly what you're getting and why.
03
No Pressure — Ever
If the call ends and you don't feel ready, that's fine. My job is to give you clarity, not close a deal.

Is This Right For You?

I work with four types of clients. Click the one that best describes you.

You Work Hard. Your Family Deserves a Plan.

If something happened to you tomorrow — a serious diagnosis, or passing unexpectedly — would your family be okay financially? If the honest answer is "I'm not sure," that's what I help fix.

  • Life insurance that pays out at death and at diagnosis
  • A trust or will so your family doesn't go through probate court
  • Juvenile life insurance to give your kids a financial head start
  • Final expense coverage so your passing doesn't become a financial burden

What Our Call Looks Like

I ask about your family, your income, and your current coverage
I identify the gaps and explain what they mean in plain terms
I give you a clear recommendation — with no obligation to act
If you're ready, we get the right policy or trust in place quickly
You walk away knowing your family is covered

Protect Your Business — and Give Back to Your Community at Zero Cost.

I help business owners get the coverage their business depends on — and connect them to a community funding model where their business supports a local charity every month at no out-of-pocket cost.

  • Key person life insurance — protects the business if you or a key employee dies
  • Buy-sell agreement funding — ensures a smooth ownership transition
  • Trust and will setup for your personal and business assets
  • Zero-cost monthly charity funding through your business

What Our Call Looks Like

We talk about your business structure and your personal financial plan
I explain the community funding model and how it works
We identify coverage gaps in your business and personal life
You choose which programs make sense — no pressure either way

Build a Recurring Funding Stream — Without Asking Your Congregation or Donors Again.

I help churches and nonprofits tap into the community funding model — where local businesses automatically contribute to your cause every month. No events, no fundraisers, no donation asks.

  • Recurring monthly contributions from local business partners
  • You choose which businesses to partner with in your community
  • Predictable income that doesn't depend on grants or campaigns
  • Life insurance and estate planning for church leadership
  • Family protection options for congregation members

What Our Call Looks Like

I explain the full community funding model in 20 minutes
We identify local businesses who could become monthly partners
You decide if it's a fit — no commitment required on the call
If yes, I help you get the first business partners onboarded

You've Built Wealth. Now Make Sure It Passes On — Tax-Efficiently and Without Probate.

I work with higher-income individuals who need more than basic coverage. The focus is on protecting wealth, minimizing taxes, and making sure what you've built passes on the way you intend.

  • Revocable and irrevocable trusts to avoid probate
  • Tax-free retirement income using whole life policies
  • Family bank strategy — borrow against cash value, not your savings
  • Estate planning to minimize what goes to taxes vs. your family
  • Generational wealth planning — building assets your children inherit

What Our Call Looks Like

We review your current assets, coverage, and estate plan
I identify tax exposure and probate risk in plain language
I explain strategies that legally reduce taxes and protect your estate
You decide what makes sense — no commitment required

Ready to Get Covered?

Book a free 30-minute call. I'll tell you exactly what I think you need — and what you don't. No pressure, no sales pitch, no obligation.

Free consultation · No obligation · No high-pressure sales

NPN: 20193638 · Insurance products offered through multiple carriers. Product availability and features vary by state and carrier. Life insurance products are available to residents of Maryland and Pennsylvania only. Trust and will preparation services are provided by independent licensed attorneys — Larry Conner Jr. serves as a referral resource only and does not provide legal advice. Tax treatment of life insurance and cash value policies depends on individual circumstances — consult a qualified tax advisor regarding your specific situation. The tax treatment described on this site is based on current IRS tax code and is not a guarantee of future tax treatment.